The Studio Awards celebrate the brands and agencies doing best-in-class work on Facebook. They offer an opportunity to receive international recognition and have the top minds in the industry reward your work for creative excellence. It’s also a chance to get exposure through Facebook’s marketing channels and add some sweet hardware to your shelf.
We were asked to come up with a direct mailer that would be sent Advertising industry heavyweights to raise awareness of the event. We envisaged delivering a huge replica of the award itself. This would content series of mini cubes, flat packed for the receiver to make and keep on their desk. They would hold all the award information and contain quotes from the judges of the competition who are members of our creative council.
We worked with the Facebook marketing team to bring this idea to life and execute it to a best-in-class level. To achieve this quality, we used a specialist paper stock (Woodside, GF Smith), and used Black and 4 different colour foils. We worked closely with our printers to ensure a premium end product.