To engage consumers at Christmas, Currys / PC World devised ‘a formula’ for the perfect British Christmas gift. The nation’s favourite brainbox, Rachel Riley, was drafted in to give this PR campaign her full support, drawing on her knowledge and intellect to produce the formula for ‘Getting it Right’. It was our job to visually conceptualise and shoot campaign imagery.
They previous year they released a gift list application for Christmas and we were tasked to concept and produce the photography. We re-created a mix of Christmas classics, referencing Disney's Fantasia and Mary Poppins for a fun gifting campaign. Louise Redknapp is seen magically assembling the gifts with ribbon and products flying in the air before being boxed for Santa's Sleigh. Spit spot.
Photographer: Adam Lawrence